Some of the biggest brands running SMS marketing campaigns sent out SMS promotions this year to celebrate Father’s Day. It’s pretty common for brands to use holidays as a chance to promote some special offer, and doing so on Father’s Day is no different. Same with Memorial Day, as we saw a few weeks back with 19 brands sending Memorial Day SMS promotions to subscribers. Brands that sent out SMS promotions this Father’s day included Tommy Bahamas, JCPenney, Michaels, Simon Malls, Stage, Payless Shoes, and a bunch more.

Below is a roundup of the brands, and the SMS promotions, that each brand sent their SMS subscribers.

#1 – Taco Johns Text Message

#2 – Tommy Bahama Text Message

#3 – Things Remembered Text Message

#4 – Stage Text Message

#5 – Simon Malls Text Message

#6 – Payless Shoes Text Message

#7 – Michaels Text Message

#8 – MGM Grand Hotel Text Message

#9 – Mandalay Bay Hotel Text Message

#10 – JC Penney’s Text Message

#11 – Hooters Text Message

#12 – Hibbett Text Message

#13 – Family Dollar Text Message

#14 – Earthfare Text Message

#15 – Dunhams Text Message

#16 – Dick’s Sporting Goods Text Message

#17 – Caribou Text Message

#18 – Belk Text Message

#19 – Ace Hardware Text Message

While there are many retailers using text message marketing, Bloomingdales’ has decided that they’re going to go above and beyond just sending a standard text message to their customers. In one of the retailer’s most recent text messages, they’ve started to use a Passbook link, which gives customers the ability to store the promotion within their Passbook application on their iPhone.

You can see Bloomingdale’s most recent text message below, which was sent to the retailer’s SMS subscribers. The text message advertises a private sale, in which SMS subscribers can take $25 off almost every $100 they spend, up to $400. Pretty good deal!

When an SMS subscriber clicks on the link, it opens the following screen, prompting the SMS subscriber to “Add” the mobile promotion to their Passbook application. You can see this in the image below.

Interested in receiving Bloomingdale’s retail text messages? Text JOIN to 25666 on your mobile phone to opt-in. Bloomingdale’s SMS marketing terms & conditions can be found here.

Looking for retail SMS marketing case studies? Check out how Kiehl’s achieved a 73% redemption rate here,  or how Julep, an online retailer generated 5,000 mobile opt-ins to their text messaging program in the first 24 hours here. Also, check out how this online retailer was able to increase web traffic 27% from their SMS promotions.

Ace Hardware is on a mobile marketing winning streak lately, beginning with one of their stores in Brentwood, California reporting that the annual revenue generated per SMS subscriber was $529. Wow, isn’t that good! Now, check out one of their recent mobile marketing campaigns, and tell me how cool this is!

The following text message was sent to Ace Hardware customers, offering $25 off a purchase of $100. Pretty good deal if you ask me!

When an Ace Hardware customer clicked the link in the mobile promotion, they’re taken to the following mobile web page, which displays the coupon for the $25 off. What’s also cool is that you can easily toggle to see the other offers mentioned in their text message, simply by swiping left. To redeem the coupon, Ace Hardware customers have to click the button that says “Redeem Coupon!”.

When Ace Hardware customers click the button that says “Redeem Coupon!”, they’re presented with a barcode, as you can see below. The coupon instructs the customer to display the barcode on their mobile phone to the cashier.

One of the really cool parts about Ace Hardware’s mobile marketing campaign is the fact that if you’re not ready to redeem, you can always save the coupon for later. As you can see in the image below, when you select “Save for later”, it gives you the following options to save the coupon for later. You can text it, or email it to yourself, or even add it to the Passbook application on your mobile device.

Pretty cool use of mobile marketing by Ace Hardware right? Looking for other retailers that are doing some cool things with mobile marketing? Check out these 10 mobile marketing retailer case studies that we put together.

Keep up the good work Ace Hardware, you guys are crushing it!

Growing an email marketing list is hard, but more frequently, brands are starting to explore the idea of using text messaging to help. Did you know that 5% of all Chuck E. Cheese’s email signups come from text messaging? Yep, it’s true! Not to be left in the dust by Chuck E. Cheese’s, Redbox has starting leveraging their SMS subscriber database to grow their email marketing list.

As you’ll see in the text message below sent by Redbox, it’s asking for SMS subscribers to join the Redbox email list, in exchange for a free 1-night rental. Redbox makes it pretty simple too, as all an SMS subscriber has to do is reply to the text message with the word “Email”, then when prompted, reply with their email address. You can see this process in the text message below.

Did you know this isn’t the first time that Redbox has been featured on our blog? Check out our most recent post about their text messaging campaign, where in 10 days they had over 40,000 customers opt-in to receive text messages from the brand. Keep up the good work Redbox!

This reminds us, are you a restaurant looking to grow your email marketing lists? Check out this great example from Applebees, where they use text messaging to capture customer’s email address from a mailer.

Want to join the Redbox text messaging club? You can join by clicking here, or texting SIGNUP to 727272. Interested in how other brands are using text message marketing? Check out this post, on the top 100 brands using text message marketing.

If you’ve ever drank a Snapple, you’re in for two treat in my opinion. The first comes from the refreshing stuff in the bottle, and the second treat comes when you turn over the lid of your Snapple bottle to read a “Real Fact”. Well if you like Real Facts, but maybe can’t drink a Snapple everyday, now there’s an alternative.

Snapple recently launched an SMS marketing program that sends you Real Facts to your mobile phone, in the form of a text message. How cool is that right? Want Snapple Real Facts text messages? It’s uber simple, just text REALFACTS to 762775 on your mobile phone. Enjoy!

In the United States, there’s nothing more evident that summer has arrived than the increased sightings of Starbucks’ customers with Frappuccinos in their hands. This summer season is a little different though, as you’re also going to see a text message marketing campaign from Starbucks that’s main focus is to help promote the Frappuccino.

Don’t believe us? Check out all the different places Starbucks is advertising their new SMS marketing campaign.

On their tumblr page, which you can visit here.

Mobile sign up forms, which you can visit here.

They’re also blowing up Twitter, as you can see below.

They’re even advertising the SMS marketing campaign on Facebook, as you can see below!

So what happens when someone texts one of the Frappuccino SMS keywords like STRAW, SIPYEAH, or FLASHY to the SMS short code 221122? Below is what’s returned to customers, via both SMS & MMS.

Then you’re greeted with a little surprise, as the Frappuccino cat ditches his Frappuccino, in order to orchestrate some sort of disco light show from his paws, which you can see in the message below.

Starbucks is no newcomer though to SMS marketing, as they’ve run multiple SMS campaign in the past including the Starbucks 12 days of gifting, an SMS trivia game, and a limited time only promotion.

Have you noticed summer is almost here! In addition to the warm weather, barbeques, and time outside with family and friends, summer also is a time for retailers to kick it into high gear, and that usually start out with summer promotions!

Ikea is no different, recently sending out the following MMS marketing message to their customers, in an effort to promote their new summer outdoor dining and entertainment essentials that they’re offering.

When you click on the MMS message from Ikea above, the image appears larger, and displays one of their new outdoor products. You can see this MMS message below.

The link the text message takes customers to Ikea’s online summer flyer, which is below.

While every retailer may aspire to be as successful as Ikea, it’s definitely realistic for every retailer to use MMS marketing just as they do to reach their customers, especially to announce upcoming summer specials. Look for more great examples of retailers using both text messaging and MMS marketing to reach their customers, check out this list we put together of the top 10 retail mobile marketing case studies.

With 100 of the largest brands now running text message marketing campaigns, it’s no wonder that 24 of these brands sent SMS promotions to their customers in celebration of July 4th. It’s pretty common for brands such as Tommy Bahamas, JCPenney, Michaels, Simon Malls, Stage and Payless Shoes to use holidays as a chance to promote some special offer, and this July 4th, was no different.

Interested in what brands sent text messages to their SMS subscribers on Memorial Day? Click here to find out. What about Father’s Day? Click here to find out.

Below is a roundup of the 24 brands, and the SMS promotions, that each brand sent their SMS subscribers to celebrate the 4th of July.

#1 – Dick’s Sporting Goods

#2 – Ace Hardware

#3 – Lord & Taylor

#4 – Things Remembered

#5 – Taco John’s

#6 – Stage

#7 – Reebok Outlet Stores

#8 – NY&C

#9 – Michaels

#10 – Macy’s

#11 – Kwik Trip

#12 – Kohl’s

#13 – Jamba Juice

#14 – Jack’s

#15 – Hometown Buffet

#16 – Fridays

#17 – Family Dollar

#18 – Earthfare

#19 – Caribou

#20 – Wet Seal

#21 – Payless Shoes

#22 – Dunhams

#23 – Belk

#24 – Aerie

Interested in how you can collect customer email addresses from text messaging? Recently we’ve seen a trend in brands using text messaging to collect customer email addresses, and the results these brands are getting are pretty phenomenal. How phenomenal? Chuck E. Cheese gets 5% of all their email signups from text messaging. It’s not only Chuck E. Cheese that is collecting customer email addresses through text messaging, brands such as RedBox (example here) and AppleBee’s (example here) are doing that same.

Today’s example of a brand that is using text messaging to collect customer email addresses comes from Denny’s. As you can see in their advertisement below, customers can text the SMS keyword “Dennys”, plus their email address to the SMS short code 73757, in order to enroll in Denny’s Diner Perks Loyalty Program.

When customers text the keyword “DENNYS”, in addition to their email address to the SMS short code 73575, they’ll receive a confirmation text message, which you can see below.

Want to be able to collect customer email addresses through text messaging? Check out the integration we have with MailChimp, that allows you to do just this. Have Fun!

Staples recently launched their new retail SMS marketing campaign, and so far they’ve been doing an amazing job in-store promoting it to their customers. Since Staples is doing such a good job with their in-store SMS advertising, we decided to list all of the reasons as to why they’re doing such a good job, in hopes that you can learn from their success.

The best example of Staples in-store SMS advertising is the following call-to-action found on each credit card reader at their checkout locations. Below the image are all of the reasons as to why this in-store SMS advertisement has been so successful for Staples.

Below are all of the reasons as to why this in-store SMS advertisement has been so successful for Staples.

Opt-In Incentive: All good SMS advertising has to have an opt-in incentive. Why? Providing customers with an opt-in incentive in your SMS advertising increases opt-ins by 520%. Staples is advertising an opt-in incentive to customers of $5 off their next purchase of $25, which is an amazing opt-in incentive. Want to see how other brands are growing their SMS subscribers by advertising opt-in incentives, download our free guide on growing SMS subscribers.

Great Placement: Did you know that you can expect in-store SMS advertising to have a 2.3 – 3.2% opt-in rate? Yep, it’s true… For more information on average SMS marketing opt-in rates, see this post. Combine those in-store SMS advertising opt-in rates, with the fact that this opt-in incentive is being advertised within inches of customers spending their hard earned cash at the checkout, and you can imagine that Staples opt-in rates would be much higher than average.

No Bait-N-Switch: There’s alway a chance that when offering an opt-in incentive the brand creates a bait-n-switch scenario, which you can learn more about in this video. Staples does a great job in their SMS advertising to not create a bait-n-switch scenario for their customers, as they make it very clear, that by texting JOIN to 555444 to get $5 off their next purchase, the customer is also going to get exclusive SMS offers from Staples sent to their phone.

CTIA Compliant: It’s critical to make sure that you’re SMS advertising is CTIA compliant. Staples has all of the needed CTIA disclosures, which include disclosures about message & data rates, quantity of messages customers can expect, term & conditions/privacy policy link, and how to text “HELP” to receive help, and “STOP” to stop messages from Staples. Want to make sure your SMS advertising is CTIA compliant, download our free guide on CTIA compliance.

Keyword Selection: When it comes to SMS keywords, it’s always a good idea to keep them simple. By selecting “JOIN” as their SMS keyword, Staples is making it extremely easy on customers to opt-in. Want to make sure you’re selecting the best SMS keyword for your SMS advertising, make sure you download our free guide on selecting SMS keywords.

Short Code Selection: Staples is using a vanity SMS short code in their SMS advertising, and just like how they selected their SMS keyword, they’re trying to make the opt-in process as easy as possible on the customer. By selecting a vanity short code such as 555444, Staples is assuring that customers won’t have a hard time recalling the short code when entering it into their mobile phone.

Hopefully you’ve learned something from how Staples has been able to optimize their in-store SMS advertising, and you can take what you’ve learned to optimize your own in-store SMS advertising.

Are you looking for SMS advertising ideas? If so, we’ve got something special for you today, as we wanted to introduce you to the receipt. More importantly though, we wanted to show you how you can use receipts as yet another place to advertise your SMS marketing campaign to customers.

Below are six different brands using their receipts to advertise their SMS campaign to customers, which hopefully will give you some SMS advertising ideas for your own campaign.

Tower Grill Receipt

Lunds and Byerlys Receipt

Taco Bell Receipt

Smashclub Receipt

Ace Hardware Receipt

Chipotle Receipt

Looking for more SMS advertising ideas? Check out this blog post on how Ace Hardware is using in-store SMS advertising to encourage customers to opt-in. Hopefully with the receipts above, and the Ace Hardware post, you’ll now have a bunch of SMS advertising ideas that you can use for your own campaign.

Do you like shoes? Do you like to save money on shoes? If so, it’s time to check out the Payless ShoeSource SMS marketing campaign. To receive Payless ShoeSource mobile alerts, text PAYLESS to 747474 on your mobile phone, and not only will you be able to receive special offers from Payless ShoeSource, but you’ll also receive 20% off your next purchase.

Why is Payless ShoeSource giving new SMS subscribers 20% off their next purchase when they join their SMS marketing program? Payless ShoeSource knows that when a brand incentivizes customers to join their SMS program, they receive 520% more opt-ins than if they didn’t incentivize customers with a special offer to join.

So what happens when customers text PAYLESS to 747474 on their mobile phones? They first receive a text message asking customers to reply “Y” to confirm they want to opt-in, as you can see below.

When customers reply “Y”, they get a welcome text message with a trackable shortened hyperlink that when clicked on, takes the customer to their 20% off mobile coupon, which you can see below.

Interested in what should happen when a customer clicks on that link in the text message after the coupon has expired? Check out this blog post where we give you some pointers on how to handle an expired mobile coupon.

Are you a retailer like Payless ShoeSource that is looking for retail mobile marketing case studies, make sure to check out these 10 retail mobile marketing case studies. Maybe you’re already doing a retail SMS marketing campaign, and you want to know how big your SMS database should be? Check out this blog post to find out the answer.

Not only is Smashburger doing a phenomenal job at cooking up tasty burgers across the United States, but they’re also doing a phenomenal job when it comes to advertising their QSR (quick service restaurant) SMS campaign to customers. How good of a job, let us show you!

When you walk into Smashburger, the first thing you see is the sign below, instructing you as a customer to text SMASH to 21333 to join the Smashclub. It doesn’t stop there though, continue down the page to see more of how this QSR is advertising their SMS campaign in their restaurants.

After purchasing a tasty Smashclub burger, the restaurant’s receipts also instruct you as a customer to text SMASH to 21333. Want more examples of brands that are using their customer receipts to advertise their SMS campaigns, check out how Chipotle is doing it here, or even Ace Hardware here.

Then after you’ve sat down at your table inside this restaurant, you’ll see a table card, again advertising to customers to text SMASH to 21333 to join their restaurant’s SMS advertising campaign.

Smashburgers is doing a great job as you can see above in using all available in-restaurant advertising options, and is a great example for any QSR looking to start advertising their SMS campaign to their own customers. Are you a full service restaurant or quick service restaurant interested in SMS marketing? Check out some of our most popular restaurant SMS marketing posts below.

• QSR Mobile Marketing Campaign Generates 19% Redemption Rate
• QSR mobile marketing Statistics
• Restaurant SMS Marketing Lists Average 791 Customers Per Location
• 10 Examples of Restaurants Using Mobile Marketing

Our good friends at Macy’s are always surprising us with their understanding of what works when it comes to mobile marketing. Macy’s has done some pretty cool stuff when it comes to mobile marketing, whether it’s encouraging their customers to download their mobile app by texting “APP” to 62297, or even running an in-store text-to-win contest, for a chance to win a $1,000 shopping spree with Caprice Willard, one of the buyers for Macy’s. Now Macy’s is starting to give SMS subscribers the option to save the coupons they receive via text message, to their Passbook application.

You can see in the Macy’s text message below, where they’re linking to the mobile coupon, by using a bit.ly link, which is a URL shortning/analytics provider.

When the Macy’s customer clicks on the link in the text message, they’re taken to a mobile coupon, which you can see below. While Macy’s offers a bunch of different ways to share the mobile coupon, it’s awesome that they’re now allowing customers to add the mobile coupon to their Passbook. Pretty cool if you ask me!

Below you’ll see what happens when a customer clicks “Add to Passbook”, where the application asks if you’d like to “Add” the mobile coupon. Once it’s added, customers can easily find that coupon within their Passbook app.

What a great example of the combination between text message marketing, mobile couponing, and the Passbook application. Keep up the good work Macy’s!

When it comes to SMS marketing, Redbox is always trying new mobile marketing initiatives. Recently Redbox sent out a text message to their SMS subscribers, instructing SMS subscribers to click on a link on their smartphone, then to “scratch” for a surprise deal.

Below is the text message that Redbox sent to SMS subscribers with the instructions and a hyperlink to the mobile coupon.

When the SMS subscriber clicks on the hyperlink in the text message, they’re brought to the following mobile website instructing you to “Scratch below to reveal a surprise.”

As the SMS subscriber rubs there finger across the screen, they’re able to reveal the mobile coupon from Redbox.

After a little more rubbing…

After rubbing the entire screen, the SMS subscriber will have revealed the Redbox mobile coupon, as you can see below. Pretty cool huh?

As we said above, Redbox is no stranger to trying new things when it comes to SMS marketing. Check out some of the SMS marketing initiatives they’ve launched in the past.

• 400,00 Customers Participate In 10-Day Redbox SMS Marketing Promotion
• Redbox Promotes SMS Campaign on Facebook Fan Page
•  Redbox Uses Text Messaging to Grow Email Marketing List
• Redbox Launches Holiday SMS Campaign

Did you know there was a national ice cream day? I didn’t know this, until I received a text message from Baskin-Robbins telling me about this awesome holiday, and offering me a free waffle cone with the purchase of 2 regular scoops of ice cream.

You can see the text message from Baskin-Robbins below. To opt-in to receive a text message from Baskin-Robbins next year on national ice cream day, text the word “SCOOP” to 31310.

Are you a quick service restaurant like Baskin-Robbins looking for more SMS marketing resources, check out the following blog posts.

• Pizza Hut’s Text Messaging Campaign Leverages Facebook To Grow SMS Subscribers
• 10 Examples of Restaurants Using Mobile Marketing
• Restaurant SMS Marketing Lists Average 791 Customers Per Location
• Taco Bell SMS Campaigns Gains 13,000 SMS Subscribers in 5 Weeks
• Arby’s Launches Text Message Campaign to Increase Customer Loyalty
• Learn How To Increase New SMS Subscribers by 520%

When it comes to increasing SMS subscribers, one of the best places to advertise your SMS campaign is in-store. That’s easy to say, but a question that we hear all the time at Tatango is where in-store? Well have you ever thought about advertising your SMS campaign at the checkout? More specifically, on the point of sale system, that thing that customers swipe their credit cards through to make a purchase. Need some example to get your creative SMS advertising juices flowing, we’ve got you covered!

Below are examples of four different brands that are using their point of sale systems to advertise their SMS campaigns. How successful can this strategy be to growing your SMS subscribers? In a recent study, it was found that advertising your SMS campaign in-store generates a 2.3 – 3.2% opt-in rate. Pretty good huh?

We’ve broke up the examples below into two different categories, the first category being brands that are advertising their SMS campaigns, but provide no initial incentive for customers to opt-in. The second set of examples is not only advertising their SMS campaign, but also offering an initial incentive for customers to join. Why is this important? In a recent study, it was found that brands that offered initial incentives to customers to join their SMS campaigns, grew their SMS subscribers at a rate of 520% more than the brands that didn’t offer that initial opt-in incentive.

Below are the brands advertising their SMS campaign, but doing  so without an initial opt-in incentive.

Sonoma Wines

Toys “R” Us

Below are the brands advertising their SMS campaign, with the initial opt-in incentive.

Express

Staples

Speaking of Staples, they’re quickly becoming a leader in retail SMS marketing after recently launching their SMS marketing campaign in-store. Want to learn the secrets to Staples success in SMS marketing, click here.

Is your business using SMS autoresponders? If not, here’s a great example from Lowe’s about how they’re using SMS autoresponder to increase credit card applications in-stores.

As you can see in the in-store advertisement below, Lowe’s was advertising that customers engage with their SMS autoresponder by texting “APPLY” to 84215 on their mobile phones to apply for a Lowe’s Consumer Credit Card.

As you can see in the text message below, when Lowe’s customers texted “APPLY” to the SMS short code 84215, they received a link via text message to apply for the Lowe’s Consumer Credit Card. What you’ll notice about the link in the text message is that it includes “cmpid=text”, which means Lowe’s is able to accurately track the amount of credit card application that started out engaged with the SMS autoresponder when they texted “APPLY” to 84215.

When Lowe’s customers click on the hyperlink in the text message, they’re taken to a mobile landing page, where they can apply for the Lowe’s Consumer Credit Card, as you can see below.

Want to see how other retailers are using SMS autoresponders? Check out the following blog posts.

• Macy’s Promotes Mobile App Downloads With Text Messaging
• Target Uses SMS to Increase Mobile App Downloads In-Store
• Consumers Can Now Download Shopkick App Via Text Message

While we’re loyal Chiptole fans here at Tatango, we’re excited to announce that Chipotle competitor, Qdoba restaurant has launched a location based text messaging loyalty program. To join Qdoba’s location based text messaging loyalty program, all you have to do is text “Q” to the SMS short code 50500. You can see this advertised in their restaurants, in the example below.

When Qdoba customers text “Q” to 50500, they’re sent a text message asking them to reply “Y” to share their phone’s location for location based text message deals. After customers reply “Y”, they’re opted-in, as you can see below.

As you can see in the restaurant advertisement above, Qdoba is incentivizing customers to opt-in to their location based text messaging loyalty program by offering free chips & queso to customers. This is a must for restaurants looking to grow their SMS subscribers, as we’ve found that restaurants that incentivize their customers to opt-in, experience 520% more new SMS subscribers than restaurants that don’t incentivize customers to opt-in.

Location based mobile marketing is becoming much more popular for restaurants lately, and a brand as large as Qdoba doing it only means that it’s going to become more popular as time goes on. If you’re interested in location based SMS marketing, we encourage you to read this blog post on how it works.

Looking for more restaurant text messaging loyalty program examples? Check out the following posts…

• Pizza Hut’s Text Messaging Campaign Leverages Facebook To Grow SMS Subscribers
• 10 Examples of Restaurants Using Mobile Marketing
• Restaurant SMS Marketing Lists Average 791 Customers Per Location
• Taco Bell SMS Campaigns Gains 13,000 SMS Subscribers in 5 Weeks
• Arby’s Launches Text Message Campaign to Increase Customer Loyalty
• Learn How To Increase New SMS Subscribers by 520%

When it comes to email marketing, it’s essential to constantly be growing your restaurant email marketing database. While growing a restaurant email marketing database through an online form is easy, as customers can simply type in their email address to join, getting email addresses from restaurant customers in the real world can be extremely hard. To make it easier for restaurants to grow their email databases, and restaurant customers to sign up for emails from restaurants, many restaurants are using text-to-join as a method to grow their email marketing databases. This text-to-join method allows customers to text their email address to an SMS marketing short code, in order to give it to the restaurant.

In this blog post, we’ve found four different restaurants that are all using some form of text-to-join to collect their customer’s email addresses. Below are the restaurants.

Applebee’s in the image below is telling restaurant customers in their menu to text their email address and zip code to 22337, to sign up for their emails and receive the latest news, offer and a free treat on the customer’s birthday.  Read more about how Applebee’s is using text messaging to grow their email database here.

Denny’s in the image below is telling restaurant customers to text the word “DENNYS” and their email address to the SMS short code 73757 to join their new Denny’s Diner Perks Loyalty Program. Read more about how Denny’s is using text messaging to grow their email database here.

Chuck E. Cheese’s in the image below is telling restaurant customers to text their email address to the SMS short code 35505 to join their email club, in order to get exclusive coupons, activities & more! Read more about how Chuck E. Cheese’s is using text messaging to grow their email database here.

Baskin-Robbins in the image below is telling restaurant customers in-store to text the word “BDAY” and their email address to the SMS short code 31310 to join their Birthday Club, and to receive a free scoop of ice cream on their birthday. Read more about how Baskin-Robbins is using text messaging to grow their email database here.

Looking for more ways to use text message marketing for your restaurant? Check out this blog post of the top 10 restaurant SMS marketing case studies.