At Tatango we always advise our clients to advertise their text messaging campaign in as many places as possible. A good example of a brand that is doing just that is Express, using the SMS short code 397737.
Below is some of the many different Express text message advertisements we’ve found. As you can, Express commonly uses different SMS keywords for different SMS promotions, or to track opt-ins or engagement from different advertising sources. The one thing that is consistent is their use of their dedicated short code – 39773.
Text “START” to 397737
Text “HOLIDAY” to 397737
Text “EXPRESS” to 397737
Text “TWOFFER” to 397737
Text “JEFF” to 397737
Text “NYE” to 397737 
Text “RUNWAY” to 397737
Express Text Messaging Terms & Conditions:
By texting ROCKS to 397737 you will receive auto-dialed promotional text message alerts and coupons from Express. You may receive SMS or MMS messages. Users on networks that do not support MMS will receive SMS.
Msg&data rates may apply. Up to 12 autodialed messages per month. Consent to get texts not required/not a condition for purchase of goods/services. Text STOP to 397737 to cancel (confirmation text will be sent). For help, text HELP to 397737, or email help-express@pers.io, or call 888-676-1918. See detailed privacy, terms & conditions. See full list of supported operators.
